Social Media: How to Engage, Share, and Connect - Softcover

Luttrell, Regina

Softcover

ISBN 10: 1538110792 ISBN 13: 9781538110799

Publisher: Rowman & Littlefield Publishers, 2018

Synopsis

Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:

– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.

This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals

About this title

About the Author

Regina Luttrell is associate professor of public relations and social media at Syracuse University and author ofThe Millennial Mindset: Unraveling Fact from Fiction and A Practical Guide to Ethics in Public Relations.

Review

The new edition of Social Media is timely, practical and impactful. PR students and practitioners of social media strategy and tactics need this book. Each chapter is chock full of resources, including social media expert profiles, case studies, discussion questions, templates, and the latest social media stats and examples. Too few public relations books and publications approach social media management through the lens of a business and the perspective of the C-suite. This book will help future and current PR professionals more strategically use social media to achieve business goals and objectives in keeping with corporate character and brand purpose. (Matthew W. Ragas, Associate Professor, College of Communication, DePaul University)

This engaging book combines Dr. Luttrell’s proven expertise with fresh media innovations. Readers will learn how to see personal social media platforms as powerful professional tools. With a solid public relations framework and current, real-world examples, this book is a must-have for anyone using social media in strategic communication. (Anne Oeldorf-Hirsch, Professor of Communication, University of Connecticut)

Edition details

• Publisher: Rowman & Littlefield Publishers
• Publication date: 2018
• ISBN 10: 1538110792
• ISBN 13: 9781538110799
• Binding: Paperback
• Language: English
• Edition number: 3
• Number of pages: 248