Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) - Softcover

Denton Jr. Virginia Tech, Robert E.; Trent University Of Cincinnati, Judith S.; Friedenberg Miami University Of Ohio, Robert V.

Softcover

ISBN 10: 1538112604 ISBN 13: 9781538112601

Publisher: Rowman & Littlefield Publishers, 2019

Synopsis

Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign.

Updates to The Ninth Edition Include:

• Two completely new chapters – Chapter 6 and Chapter 13 – discuss ethical considerations of political campaign communication and the practice of contemporary journalism in today’s campaigns.
• Political campaign communication from the ground-breaking 2016 presidential election.
• Expanded material on use and tactics of social media, new platforms and communication technologies.

One of the most comprehensive and consistently updated volumes available on the subject, the ninth edition of Political Campaign Communication: Principles and Practice traces political communication from its roots in public speeches and campaign whistle-stops to the current explosion of information in the viral hothouse of social media, making it essential reading for students in communication and political science courses.

About this title

About the Author

Robert E. Denton Jr. holds the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and is professor in the Department of Communication at Virginia Tech. He has degrees in political science and communication from Wake Forest University and Purdue University. In addition to numerous articles, essays, and book chapters, he is author, coauthor, or editor of thirty books, several in multiple editions.

Judith S. Trent is professor emerita of communication at the University of Cincinnati. She is the author of numerous books, book chapters, and journal articles. She has written and spoken widely on the subject of political campaign communication and is a frequent commentator and analyst on political campaigns and candidates for the ABC, NBC, and CBS television affiliates in Cincinnati, as well as Ohio/Cincinnati newspapers.

Robert V. Friedenberg is professor emeritus of communication at Miami (Ohio) University. He is the author of numerous books, book chapters, and articles. He has served as a communication consultant for the Republican National Committee and has been involved in more than seventy political campaigns.

Review

Political Campaign Communication provides a concise history of the theory and practice of how candidates try to get their message across to voters. The inclusion of chapters on social media, the 2016 presidential campaign, and ethics make this new edition worth picking up even if you already own a copy of an earlier edition of this classic primer. (Peter Loge, Associate Professor, George Washington University)

This book has long served as the definitive text for understanding the central role of communication in political campaign processes. The most recent installment of this classic work provides timely updates and relevant case studies that explore the latest advances in campaign communication practices. All students and scholars of political communication will surely want the ninth edition of Political Campaign Communication in their personal library. (Mitchell S. McKinney, Professor of Political Communication, University of Missouri)

This updated edition remains essential reading for any scholar of political campaigns. In addition to the evergreen content of how campaigns communicate, the new chapter on ethics addresses several thorny issues that challenge our democracy. (Jennifer Stromer-Galley, Member of the International Communication Association and the American Political Science Association)

Edition details

• Publisher: Rowman & Littlefield Publishers
• Publication date: 2019
• ISBN 10: 1538112604
• ISBN 13: 9781538112601
• Binding: Paperback
• Language: English
• Number of pages: 416