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Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) - Hardcover
Synopsis
The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices.
Updated to reflect the most recent practices and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today.
Features of the tenth edition:
Includes examples and data from the 2020 election cycleUpdated and expanded discussion of social media platforms and practicesIncreased art and graphics program to engage students and increase information retentionExpanded discussion of the history, practice, and state of journalism todayNew chapter on local elections and offices
"synopsis" may belong to another edition of this title.
About the Author
ROBERT V. FRIEDENBERG is Professor of Communications at Miami University, Oxford, Ohio. He is a former communications consultant with the Republican National Committee and coauthor, with Judith Trent, of Political Campaign Communication (Praeger, 1983 and 1991).
"About this title" may belong to another edition of this title.
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Political Campaign Communication : Principles and Practices
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ISBN 10: 1538171430
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Political Campaign Communication : Principles and Practices
Published by
Rowman & Littlefield Publishers, 2023
ISBN 10: 1538171430
ISBN 13: 9781538171431
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Political Campaign Communication : Principles and Practices
Published by
Rowman & Littlefield Publishers, 2023
ISBN 10: 1538171430
ISBN 13: 9781538171431
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Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
Published by
Rowman & Littlefield Publishers, 2023
ISBN 10: 1538171430
ISBN 13: 9781538171431
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Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
Published by
Rowman & Littlefield Publishers, 2023
ISBN 10: 1538171430
ISBN 13: 9781538171431
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Political Campaign Communication : Principles and Practices
Published by
Rowman & Littlefield Publishers, 2023
ISBN 10: 1538171430
ISBN 13: 9781538171431
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Political Campaign Communication (Hardcover)
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ISBN 10: 1538171430
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Hardcover. Condition: new. Hardcover. The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices.Updated to reflect most recent practices and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today. Features of the tenth edition:Updates to reflect data on the 2020 election cycleUpdated and expanded discussion of social media platforms and practicesNew art and graphics program to engage students and increase information retentionExpanded discussion of the history, practice, and state of journalism todayNew chapter on local campaigns With updates from the 2020 presidential election and a greater focus on social media use, the tenth edition of this text provides a realistic understanding of the strategic and tactical communication choices made during campaigns. It features a new art and graphics program and a new chapter on campaigning for local offices. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781538171431
Quantity: 1 available
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Political Campaign Communication (Hardcover)
Published by
Rowman & Littlefield, Lanham, MD, 2023
ISBN 10: 1538171430
ISBN 13: 9781538171431
New
Hardcover
Seller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices.Updated to reflect most recent practices and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today. Features of the tenth edition:Updates to reflect data on the 2020 election cycleUpdated and expanded discussion of social media platforms and practicesNew art and graphics program to engage students and increase information retentionExpanded discussion of the history, practice, and state of journalism todayNew chapter on local campaigns With updates from the 2020 presidential election and a greater focus on social media use, the tenth edition of this text provides a realistic understanding of the strategic and tactical communication choices made during campaigns. It features a new art and graphics program and a new chapter on campaigning for local offices. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781538171431
Quantity: 1 available