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Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment - Hardcover

Schreier, Jason

  • 4.16 out of 5 stars
    7,642 ratings by Goodreads
 
9781538725429: Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
Hardcover
ISBN 10: 1538725428 ISBN 13: 9781538725429
Publisher: Grand Central Publishing, 2024

Synopsis

A NEW YORK TIMES BESTSELLER AND AN NPR BEST BOOK OF 2024

From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry: a riveting examination of Blizzard Entertainment's rise and shocking downfall—"A fast paced thrill ride, perfect for anyone who has ever played a video game" (Ben Mezrich).

For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars.  

But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning.

Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism. 
 

"synopsis" may belong to another edition of this title.

About the Author

Jason Schreier is the New York Times bestselling author of Press Reset and Blood, Sweat, and Pixels and a reporter at Bloomberg News, where he covers the video game industry. He lives in Westchester, New York with his wife and two children.

"About this title" may belong to another edition of this title.

Publisher
Grand Central Publishing
Publication date
2024
Language
English
ISBN 10 
1538725428
ISBN 13 
9781538725429
Binding
Hardcover
Number of pages
384
Rating
  • 4.16 out of 5 stars
    7,642 ratings by Goodreads