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Synopsis
A NEW YORK TIMES BESTSELLER AND AN NPR BEST BOOK OF 2024
From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry: a riveting examination of Blizzard Entertainment's rise and shocking downfall—"A fast paced thrill ride, perfect for anyone who has ever played a video game" (Ben Mezrich).
For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars.
But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning.
Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism.
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About the Author
Jason Schreier is the New York Times bestselling author of Press Reset and Blood, Sweat, and Pixels and a reporter at Bloomberg News, where he covers the video game industry. He lives in Westchester, New York with his wife and two children.
"About this title" may belong to another edition of this title.
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Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
Published by
Grand Central Publishing, 2024
ISBN 10: 1538725428
ISBN 13: 9781538725429
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. New York Times bestselling author and the gaming industry's preeminent investigative journalist Jason Schreier examines three decades of ups and downs at Blizzard Entertainment leading up to a hostile corporate takeover and a sexual misconduct scandal that put the legendary developer in a world of (Warcraft) trouble.For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission - to make games they wanted to play - launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began invading Blizzard from the inside. Glitchy products, PR disasters, and mass layoffs followed, marring the company's once pristine image. Then, in 2021, a staggering sexual misconduct and discrimination lawsuit against the company triggered a widespread reckoning and a shocking $69 billion acquisition.Based on firsthand interviews with more than 300 current and former employees, PLAY NICE chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment. From previously unrevealed stories of Blizzard's early culture, including fist fights and a hotel ban, to the full story of Titan, Blizzard's most high-profile canceled project, and the behind-the-scenes saga of how Blizzard executives battled their Activision overlords tooth and nail, this book explores the delight and despair of what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, PLAY NICE is The Social Network for the video game industry. Seller Inventory # 00103136375
Stock Image
Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
Published by
Grand Central Publishing, 2024
ISBN 10: 1538725428
ISBN 13: 9781538725429
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. New York Times bestselling author and the gaming industry's preeminent investigative journalist Jason Schreier examines three decades of ups and downs at Blizzard Entertainment leading up to a hostile corporate takeover and a sexual misconduct scandal that put the legendary developer in a world of (Warcraft) trouble.For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission - to make games they wanted to play - launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began invading Blizzard from the inside. Glitchy products, PR disasters, and mass layoffs followed, marring the company's once pristine image. Then, in 2021, a staggering sexual misconduct and discrimination lawsuit against the company triggered a widespread reckoning and a shocking $69 billion acquisition.Based on firsthand interviews with more than 300 current and former employees, PLAY NICE chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment. From previously unrevealed stories of Blizzard's early culture, including fist fights and a hotel ban, to the full story of Titan, Blizzard's most high-profile canceled project, and the behind-the-scenes saga of how Blizzard executives battled their Activision overlords tooth and nail, this book explores the delight and despair of what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, PLAY NICE is The Social Network for the video game industry. Seller Inventory # 00110558016
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Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
Published by
Grand Central Publishing, 2024
ISBN 10: 1538725428
ISBN 13: 9781538725429
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Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
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ISBN 10: 1538725428
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Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
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Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
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Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
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Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
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Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
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Grand Central Publishing, 2024
ISBN 10: 1538725428
ISBN 13: 9781538725429
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Play Nice : The Rise, Fall, and Future of Blizzard Entertainment
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Grand Central Publishing, 2024
ISBN 10: 1538725428
ISBN 13: 9781538725429
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