Content That Converts: How To Build A Profitable and Predictable B2B Content Marketing Strategy - Softcover

Hanly, Laura

  • 3.83 out of 5 stars
    132 ratings by Goodreads
 
9781539005742: Content That Converts: How To Build A Profitable and Predictable B2B Content Marketing Strategy
Softcover
ISBN 10: 1539005747 ISBN 13: 9781539005742
Publisher: CreateSpace Independent Publishing Platform, 2016

Synopsis

This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen. This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader - How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales - How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports "Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on." Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

"synopsis" may belong to another edition of this title.

About the Author

Laura Hanly has extracted the expertise from start-ups, consultants and SAAS companies, and distilled it into books, sales copy, and blog content that have been used to generate hundreds of thousands of dollars in sales. Her content marketing agency consults with high-end B2B business all over the world.

"About this title" may belong to another edition of this title.

Publisher
CreateSpace Independent Publishing Platform
Publication date
2016
Language
English
ISBN 10 
1539005747
ISBN 13 
9781539005742
Binding
Paperback
Edition number
1
Number of pages
144
Rating
  • 3.83 out of 5 stars
    132 ratings by Goodreads