Introduction To Personal Branding: Ten Steps Toward A New Professional You - Softcover

Carson, Mel

Softcover

ISBN 10: 1540794725 ISBN 13: 9781540794727

Publisher: CreateSpace Independent Publishing Platform, 2016

Synopsis

In this bestselling Introduction to Personal Branding you will get a short crash course (the book should take less than an hour to read or listen to) on what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche and grow your network. 
 
These actionable steps include advice on how to take the perfect profile photo, how to think about your professional purpose, how to optimize your LinkedIn profile, how to optimize your social media presence for search engines like Google and Bing, how to craft a personal branding statement, how to analyze your competitors across social media so you can make your brand differentiate from theirs and how to be social by design. 
 
Personal Branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out. 
 
Given the explosion in use of digital and social media over the past few years, the internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands. 
 
Personal Branding Benefits Your Business by: 
 
* Establishing Credibility & Thought Leadership 
* Growing Your Network 
* Helping you Market Yourself 
* Attracting New Opportunities 
* Increasing Sales 
* Helping You Reach Your Business Goals 
 
Who is this book for? 
 
* CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition. 
 
* Any professional or Academic who wants to get ahead in their careers and wants to understand how to have their expertise and experience be more discoverable. 
 
* HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling. 
 
* PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves. 
 
About Mel Carson 
 
Mel Carson is Founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks and writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social and has had his wisdom featured in Forbes, Fast Company, GQ, QZ.com, USA Today and he regularly writes as a business columnist for Entrepreneur.com. 
 
For more on Mel Carson visit: 
MelCarson.com 
DelightfulCommunications.com  
 
Reviews: 
 
"Mel Carson is a gifted storyteller." - Forbes 
 
"I wish that I had Mel Carson's guide when I had to re-invent myself several years ago." 
Jason Miller - Global Content Marketing Leader at LinkedIn 
 
 
"Mel distils and concentrates his branding advice to create a lean, efficient book that doesn't waste time getting to the good stuff. This is one of my new favorite instruction manuals for personal branding is a lightning-fast read full of practical advice to get you up and running." Megan Golden - The LinkedIn Blog 
 
"This book is an absolute must-read and not just for those starting to build their own brand. The book is also suitable for those that already have a brand because there are some elements you might not have thought about." Bas Van Den Beld - State of Digital 
 
"Mel Carson is a gifted digital storyteller who lives & breathes our belief that all marketing and PR should be social by design" Carolyn Everson, VP of Global Marketing Solutions at Facebook

About this title

About the Author

Mel is Founder and Principal Strategist at Delightful Communications, a Seattle-based Modern Marketing, Branding and Digital PR consulting firm. 

His mission is to educate and inspire businesses and individuals to make the most of the explosion of digital media and technology and successfully apply strategies that focus on Social Media, Influencer Marketing, Content Marketing, Digital PR, Employee Advocacy Programs and Personal Branding.

Before Delightful, Mel spent 7 years as Digital Marketing Evangelist at Microsoft where he supported and educated customers through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about digital marketing at conferences, trade shows & other events all over the world.

Mel has spoken about Digital Marketing, Search Engine Marketing, Social Media and Personal Branding at conferences and events in the UK, Las Vegas, Los Angeles, New York, Dallas, San Francisco, Portland, San Diego, Salt Lake City, New Orleans, Toronto, Reykjavik, Dublin, Barcelona & Tenerife.

He has also lectured on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management, Birkbeck College - part of London University and regularly speaks at student events at the University of Washington > Foster School of Business.

His words and wisdom have also appeared in fantastic array of top publications such as The Financial Times, Fast Company, The Next Web, Forbes, GQ, Quartz, USA Today, PR Daily and Entrepreneur.com.

With his first book - Pioneers of Digital - published in 2012, he has just penned an Introduction to Personal Branding which is getting rave reviews on Amazon's Kindle, Audible and iTunes as well. 
Before getting into digital marketing, Mel was an eternally-resting-actor and got his one and only break in a Joe Cocker Video alongside French cinema icon, Catherine Deneuve, way back in 1997!

Do follow him on Twitter and LinkedIn!

Review

"Mel Carson is a gifted storyteller." - Forbes 
 
"I wish that I had Mel Carson's guide when I had to re-invent myself several years ago." 
Jason Miller - Global Content Marketing Leader at LinkedIn 
 
 
"Mel distils and concentrates his branding advice to create a lean, efficient book that doesn't waste time getting to the good stuff. This is one of my new favorite instruction manuals for personal branding is a lightning-fast read full of practical advice to get you up and running." Megan Golden - The LinkedIn Blog 
 
"This book is an absolute must-read and not just for those starting to build their own brand. The book is also suitable for those that already have a brand because there are some elements you might not have thought about." Bas Van Den Beld - State of Digital 
 
"Mel Carson is a gifted digital storyteller who lives & breathes our belief that all marketing and PR should be social by design" Carolyn Everson, VP of Global Marketing Solutions at Facebook

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2016
• ISBN 10: 1540794725
• ISBN 13: 9781540794727
• Binding: Paperback
• Language: English
• Number of pages: 64