The Sky Is Not Falling: Triumph, Tragedy and My Fast Life In Public Relations - Softcover

McDonald, John Martin

Softcover

ISBN 10: 1541362314 ISBN 13: 9781541362314

Publisher: CreateSpace Independent Publishing Platform, 2017

Synopsis

In 1985, John Martin McDonald was unemployed, on food stamps, married and with a small child. His career took a fateful turn after landing a flight crew job with Trans World Airlines in St. Louis. He was the widely quoted spokesman when Flight 800 blew up, killing 230 people off the coast of New York. In a career in and out of airline PR, he managed media relations surrounding the hostage repatriation of oil pipeline employees, worked on two visits of Pope John Paul II to the United States and coordinated communications during several Fortune 500 bankruptcies. The Sky Is Not Falling puts you in the front seat of a wild drive through Corporate Communications, 35-years of marriage, and decades of substance abuse and recovery. If you want to see a behind-the-scenes PR life at high speed, you will enjoy The Sky Is Not Falling. Onward!

About this title

About the Author

Recently capping a 35-year communications and public relations career, John Martin McDonald retired from American Airlines as its vice president of corporate communications and public affairs. He is founder of the crisis management communications consultancy Caeli Communications, LLC based in Mesa, Arizona. After graduating from Central Michigan University with a Journalism Degree in 1979, John began his career in radio where he was a general assignment reporter, then news director, at radio stations in Michigan and New Mexico. He started his aviation career as a flight attendant for TWA in 1986. John worked his way up from the front line operations to take his place as director-media relations for the airline. During some of its most tumultuous years, he was the day-to-day spokesman handling CEO resignations, major marketing initiatives, two bankruptcies and one of the most dramatic crashes in aviation history, the explosion of TWA Flight 800, which resulted in the loss of 230 people. Although few realize it, that B-747 crash remains the single largest loss of aviation family lives with more than 50 crew, retirees, employees and family members perishing that fateful July night. He also represented the airline during the crash of Flight 427, an MD-80 that clipped a Cessna 441 on the runway in St. Louis, resulting in two fatalities. John held operational communications roles at TWA, United Airlines, US Airways and American Airlines, the latter two where he served as a corporate officer. From 2000-2010, McDonald served at General Motors Corporate Communications where he supported five business units. During this tenure he was part of the extended core team that managed the largest industrial bankruptcy in U.S. history, and subsequent government loans. John and his wife Pamela spend winters in Mesa, Arizona and summers in Frankfort, Michigan. Their son, Sgt. Sean-David McDonald, serves in the U.S. Army as a third-generation broadcaster and communications professional. Sgt. McDonald and his wife Maria are based at Fort Bragg, North Carolina.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2017
• Language: English
• ISBN 10: 1541362314
• ISBN 13: 9781541362314
• Binding: Paperback
• Number of pages: 236