Social Marketing ~ A Rough Guide - Softcover

Van Esch, Dr Patrick

Softcover

ISBN 10: 1542585252 ISBN 13: 9781542585255

Publisher: CreateSpace Independent Publishing Platform, 2017

Synopsis

Often, most people wouldn't have a clue as to what social marketing is about. Most confuse it with social media or suggest it is the little brother to health promotion. Social marketing derives from two distinct movements: marketing and social sciences. Moreover, its intent is to drive mass voluntary behavior change for social good! Social marketing is still in its infancy and unfortunately, most campaigns have not appropriately segmented the target audience nor adequately identified the desired behavior change. This has opened the door to for-profit organizations to enter the social marketing world. Early observation is that they are blazing the way forward! This indicates that it is the perfect time for the social marketing industry to be disrupted!

About this title

About the Author

Patrick van Esch is an Assistant Professor of Management at Moravian College. He holds a Master of Management from Charles Sturt University and a Doctor of Business Administration from Southern Cross University. His industry experience ranges from sales & marketing, operations, general management and non-profit board positions across Australia, UK and the US. He has been published in a number of prominent journals and has taught business, management and marketing at universities/colleges in both Australia and the United States.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2017
• Language: English
• ISBN 10: 1542585252
• ISBN 13: 9781542585255
• Binding: Paperback
• Number of pages: 152