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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches - Softcover
Synopsis
This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best...
About the Author
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual...
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- PublisherSAGE Publications, Inc
- Publication date2019
- ISBN 10 1544332688
- ISBN 13 9781544332680
- BindingPaperback
- LanguageEnglish
- Edition number5
- Number of pages488
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