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Synopsis
Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today’s most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.
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- PublisherSAGE Publications, Inc
- ISBN 10 1544371861
- ISBN 13 9781544371863
- BindingPaperback
- Edition number6
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Social Marketing - International Student Edition
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Social Marketing - International Student Edition (Paperback)
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Paperback. Condition: new. Paperback. Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more. Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing plan. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781544371863
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Social Marketing - International Student Edition: Behavior Change for Social Good
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Social Marketing - International Student Edition: Behavior Change for Social Good
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Social Marketing - International Student Edition: Behavior Change for Social Good
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Social Marketing - International Student Edition: Behavior Change for Social Good
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Social Marketing - International Student Edition (Paperback)
Published by
SAGE Publications Inc, Thousand Oaks, 2019
ISBN 10: 1544371861
ISBN 13: 9781544371863
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Paperback. Condition: new. Paperback. Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more. Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing plan. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781544371863
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