Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work - Softcover

Acunzo, Jay

Softcover

ISBN 10: 1544501056 ISBN 13: 9781544501055

Publisher: Unthinkable Media, 2018

Synopsis

Our world is flooded by advice, ideas, and experts, but we shouldn’t make decisions based on “best practices.” Instead, we should do what works best for us, building careers and companies with the sort of clarity that leads to exceptional work. Only, first, we need to escape the endless cycle of stale approaches and trendy tactics that holds us back. We need to Break the Wheel. In this quick-hitting, powerful book, keynote speaker and podcaster Jay Acunzo hands us a sledgehammer. With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by conventional thinking. Along the way, Acunzo offers six fundamental questions to ask in any situation to start making the best possible decisions, regardless of the best practice. Stop relying on generic advice. With this book, say goodbye to average work and hello to doing your best.

About this title

About the Author

Jay Acunzo has served as a digital media strategist at Google and held multiple leadership positions at high-growth technology companies, including HubSpot. He spent three years as VP of Brand for the venture capital firm NextView before founding Unthinkable Media, which creates original series with B2B brands. He's been named to Boston's "50 on Fire" list and has been cited in the New York Times, The Washington Post, FastCompany, Fortune, Entrepreneur, and more. Jay currently writes the weekly newsletter "Damn the Best Practices," hosts his narrative-style podcast Unthinkable, and travels the world as a keynote speaker.

Review

"Acunzo's writing and storytelling are unmatched in the generally droll B2B space. He finds unique ways to inspire, enlighten, and reinvigorate an audience who can be easily burnt out and underappreciated in their creative tasks. Jay has created a tribe and a community around daring to be great and defying best practices in a world that thrives on mediocrity."
--Amber van Moessner, Director of Content Marketing, New York, NY

"I love Jay's enthusiastic style, his big ideas, and his willingness to challenge and change the world. He's not afraid to say what others won't in a way others can't. No one tells a story like Jay, and the lessons...OH...the lessons."
--Andrew Davis, Author and Keynote Speaker, Boca Raton, FL

"It sounds so cheesy to say, but Jay's words light my soul on fire and just make me want to do amazing things. His writing is a manifesto for rediscovering and unleashing passion and pride for the work we're all doing."
--Melissa Stevens, Director of Digital Marketing, Boston, MA

"When I read anything from Jay, it feels like he's talking directly to me. Every. Single. Time. His honesty is contagious and a reflection of his understanding of people. It's baffling, like some sort of sorcery."
--Haley Neid, Brand Manager, Dallas, TX

"Jay is seemingly able to convert my sentiments into words that I can forward to my teams. He is an idealist in the best possible way. He says the things that many are thinking but are afraid to say for fear of disregarding the prevailing best practices."
--Steve Radick, VP of PR, Pittsburgh, PA

"I love that Jay demands to know, Is this the right way, or is it just the way we're all traveling because...we're all traveling that way? Few people offer truly original, deeply thoughtful, and highly useful contributions. Jay does. Every time."
--Sherene Strahan, University Marketing Manager, Perth, Australia

"Jay's unabashed glee for the process of creation comes through in everything he writes. His writing style evokes an honest and sincere conversation between friends. Anyone who likes to create in any capacity will appreciate Jay's work."
--Adam P. Newton, Senior Content Strategist, Houston, TX

"Jay's writing is conversational, approachable, and relatable in a way that lots of business writing isn't. I can always count on him for a 'straight shooter' approach, sharing the things that others may not be willing or able to say about our industry."
--Melanie Deziel, entrepreneur and consultant, New York, NY

"Jay sees the people, not the practice, which equates to pushing for better versions of ourselves rather than better versions of marketing."
--Anthony Coppedge, agile marketing consultant, Oklahoma City, OK

Edition details

• Publisher: Unthinkable Media
• Publication date: 2018
• ISBN 10: 1544501056
• ISBN 13: 9781544501055
• Binding: Paperback
• Language: English
• Number of pages: 268