The Product Mindset: Succeed in the Digital Economy by Changing the Way Your Organization Thinks - Hardcover

David H. DeWolf; Jessica S. Hall

Hardcover

ISBN 10: 1544502605 ISBN 13: 9781544502601

Publisher: Lioncrest Publishing, 2019

Synopsis

In the digital economy, businesses need to adapt quickly to satisfy customers constant demands for new and updated products. But too many organizations are held back by antiquated IT mindsets that separate developmental groups from the rest of the team. To stay ahead of the competition, you need to embrace enterprise-wide thinking that gets everyone from engineering to the C-suite on the same page and speaking the same language.

The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you ll need to revitalize your company s methodologies, reframe its culture, and help your company thrive in the digital marketplace.

If your business is shackled to an IT mindset, break free from the past and discover the fast track to future success.

About this title

About the Author

David H. DeWolf is founder and CEO of 3Pillar Global, a company that builds digital products for Carfax, Equinox, National Geographic, and many other industry-leading clients. He's a columnist for Fortune and Inc. magazines; has been featured in Fast Company, Forbes, and Entrepreneur, among others; and has received dozens of honors and awards in little over a decade in business.

Jessica S. Hall is vice president of product strategy and design for 3Pillar Global. Her work has been recognized by the Web Marketing Association, the American Association of Museums, the Webby Awards, Time, Graphic Design USA, Forbes, and the Washington Post.

Review

"I'd tell every entrepreneur I know that The Product Mindset is required reading. It offers concise recommendations for how a company can set itself up to succeed in the digital economy."
--Kevin Harrington, original "shark" on the hit TV show Shark Tank

"The Product Mindset isn't just another business book--it's a refreshingly pragmatic guide to building a successful company with a thriving culture that revolves around product development and customer relationships."
--Michael Hyatt, New York Times bestselling author, CEO of Michael Hyatt & Co.

"David and Jessica's endeavor to equip companies with the tools and perspective to succeed in the evolving future of our digital environment is a worthwhile and essential read. Ninja Innovators everywhere must pick up The Product Mindset."
--Gary Shapiro, CEO of Consumer Technology Association

"The Product Mindset is the perfect antidote to an era where too many companies think, 'if they build it, customers will come.' Chock full of practical insight, including the author's mantra, 'digital products must be chosen,' this book flips the way executives and their teams have to think about building digital experiences. This is a must-read for anyone operating in the digital economy and offers a new way to do so successfully."
--Anthea Stratigos, CEO of Outsell

"The digital landscape is changing so rapidly that even innovative companies can struggle to keep up. That's where we were several years ago. The Product Mindset was still a new idea at that time, but David DeWolf literally transformed our thinking around technology. This book is a must read!"
--Michael Dering, former CEO of ServiceBench

"Any company--big or small, new or old--would be better off for adopting this way of thinking. Business leaders that pick up The Product Mindset have unique insights into digital-era success in the palm of their hand."
--Kevin Conroy, former president of MGM

"David and Jessica's approach to the digital economy is insightful and incredibly relevant. The Product Mindset can and should be employed by any company looking to grow and thrive in today's fast-paced business climate."
--Mary Dridi, former CFO of webMethods Inc.

"David DeWolf and Jessica Hall offer strong, clear ideas for executives to create meaningful changes in their movement toward digital transformation. As someone who trains and educates busy executives of all backgrounds every day, this book offers a clear path and concise recommendations that are easily implementable regardless of technical background."
--Mark Timm, serial entrepreneur and executive coach

"The Product Mindset has revolutionized our approach in serving students' and colleges' technology needs and improved our work to break down barriers to higher education. Whatever your mission, this approach is the way to accomplish it."
--Jenny Rickard, CEO of Common App

"The approach David and Jessica have spelled out in The Product Mindset is precisely the one business leaders need to take if they want their company to excel with customers and succeed in an ever-changing, increasingly competitive market."
--Tiffany Kleemann, CEO of Distil Networks

"No business is immune to the challenges of the rapidly changing digital economy, but by adopting The Product Mindset, you can ensure your company is prepared to flourish."
--Ashish Kachru, CEO of Altruista Health

"As a two-time 3Pillar client, I've witnessed firsthand the transformational impact The Product Mindset can have in the media industry. Every company looking to succeed in the digital age can learn invaluable lessons from Jessica and David."
--Jonathan Rivers, CTO of Fortune

About this edition

• Publisher: Lioncrest Publishing
• Publication date: 2019
• ISBN 10: 1544502605
• ISBN 13: 9781544502601
• Binding: Hardcover
• Number of pages: 218