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Synopsis
There’s a reason everyone says “it’s not what you know, it’s who you know.” If you’re striving to reach ambitious goals, it’s impossible without the right relationships. So how do you reverse-engineer relationships with the exact people you want to know?
Through his podcast B2B Growth and his company Sweet Fish Media, James Carbary has pioneered a concept called content-based networking—a new approach to building your professional network. Instead of relying on chance encounters and random in-person events, content-based networking allows you to connect with anyone, at any time, and from anywhere in the world.
In Content-Based Networking, you’ll learn a proven five-part framework to consistently connect with potential customers, investors, referral partners, industry influencers, and anyone in between. Using this framework, you’ll develop thought leadership in your industry, while simultaneously creating meaningful relationships with the exact people that can help you reach your goals and dreams.
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About the Author
James Carbary's podcast, B2B Growth, has been downloaded over 3 million times and is a top-ranked podcast according to Forbes. James has interviewed world-class thought leaders like Gary Vaynerchuk and Simon Sinek, and has been a contributor for Huffington Post, Entrepreneur, and Business Insider. When James isn't writing a book or running his business, you can find him sipping Cherry Coke Zero, eating Red Vines licorice, and trying to figure out how he somehow convinced the most incredible woman on the planet to marry him.
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