Guaranteed Analytics: A Prescriptive Approach to Monetizing All Your Data - Softcover

Rushton, Jim

Softcover

ISBN 10: 1544505485 ISBN 13: 9781544505480

Publisher: Lioncrest Publishing, 2019

Synopsis

Decision-makers can’t get enough from data. The problem is, most leaders only use data to reaffirm the obvious information—and their companies are suffering because of it. Executives interested in getting to scalable, insight-driven business decisions are not sure where to start. Who should lead such a program? Will it be worth the effort? The good news is that, yes, underneath that surface-level data lies a treasure trove of useful information, and with the right approach you can get to it. With business analytics, you can have the competitive advantage you’ve been missing.

In Guaranteed Analytics, Jim Rushton offers a prescriptive approach to implementing an analytics program that will help you move past the obvious about the “stars” and “dogs” of your business and dive into where the true money—and competitive advantage—lies. Jim delivers a prescriptive approach on the discipline of analytics for organizations and how it can be leveraged to monetize your data. This is a book about identifying the opportunity analytics present, building an insight-focused culture, and unlocking the stories behind the numbers. Guaranteed.

About this title

About the Author

JIM RUSHTON began his career in analytics working with some of the biggest consulting companies in the world, including Accenture, Deloitte Consulting, and IBM Global Services. Jim then moved to an executive position with Verizon, where he oversaw the company's customer and marketing information. Leveraging his experience across corporate America, he helped found Armeta Analytics, and in the past decade, his team has helped dozens of Fortune 1000 companies learn how to monetize their data. In his spare time, Jim likes to spend time outdoors collecting rocks for a hand-built stone chapel, eating Texas' famous smoked brisket, and watching the sunset.

Edition details

• Publisher: Lioncrest Publishing
• Publication date: 2019
• Language: English
• ISBN 10: 1544505485
• ISBN 13: 9781544505480
• Binding: Paperback
• Number of pages: 256