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Synopsis
In business, government, and every area of contemporary life, leaders today are struggling to find workable solutions to greater and more complex challenges.
As a former senior Pentagon official and CEO of a billion-dollar company, Rogers has seen firsthand that the current model for solving diverse problem sets no longer works. Organizations and individuals need to adopt an entirely different approach to the biggest challenges they face and embrace a new model to ensure they emerge triumphant. That model is The Renaissance Campaign.
In this game-changing book, Rogers presents a radically new approach to solving these challenges, making it possible to overcome virtually any obstacle, no matter how complicated or time-sensitive. Drawing from the past to solve the present, he examines how the great minds of yesteryear approached the disruptions of their generation. He then pairs these with his own high-impact campaigns, from promoting groundbreaking medical research where he testified in front of the US Congress, to developing training and technology for the Department of Defense post 9/11. The result: a comprehensive campaign tool kit that every leader needs to execute, innovate, and effect profound impact on the world.
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About the Author
John Rogers' transformational work has made a profound impact on our world. Rogers' approach--steeped in unlocking imagination and rooted in integrity--is drawn from a career operating at the intersection of innovation, public policy, and global challenges. From his days as the CEO of a billion-dollar mobility company to his work as a key facilitator between the White House and Congress for the Department of Defense, and from spearheading Michael J. Fox's national campaign around stem cells to retraining professionals from across the U.S. national security community on how to think more creatively in a post 9/11 world, Rogers' insight offers a one-of-a-kind roadmap for making your own impact on the world.
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