Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue - Softcover

Laudi, Georgiana; Suellentrop, Claire

 
9781544542232: Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue
Softcover
ISBN 10: 1544542232 ISBN 13: 9781544542232
Publisher: Lioncrest Publishing, 2023

Synopsis

Your product is great. So why is marketing it so hard?

Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.

If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.

It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.

"synopsis" may belong to another edition of this title.

Publisher
Lioncrest Publishing
Publication date
2023
Language
English
ISBN 10 
1544542232
ISBN 13 
9781544542232
Binding
Paperback
Number of pages
158