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Synopsis
Successful entrepreneurship is not a straight line. It’s a thrilling, unpredictable roller coaster full of extreme ups and downs.
Flipping the Switch is the story of Cole and Guillaume, two guys who left their respective home countries of America and France to move to China and start a business. After a chance meeting, they saw an opportunity to disrupt the lighting market with LED technology. Leveraging their sales, marketing, product development, and manufacturing experience in both Western and Chinese markets, together they bootstrapped an innovative brand. They made every mistake under the sun but somehow failed their way to success. And now they’re teaching others to do the same.
Whether you’re just starting out as an entrepreneur, looking to grow your business, or interested in expanding into foreign markets, Flipping the Switch has many valuable lessons to help you spot that next opportunity, create your next solution, and have some fun along the way.
"synopsis" may belong to another edition of this title.
About the Author
Cole Zucker is an entrepreneur and investor who has founded, scaled, and sold two companies. Guillaume Vidal is an entrepreneur and investor who is hooked on marketing and product management.
In 2010, Guillaume and Cole co-founded Green Creative, a commercial-grade LED lighting company. As co-CEOs, they oversaw every aspect of the business, scaling it from two guys with an idea to an award-winning, globally recognized brand.
"About this title" may belong to another edition of this title.
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Flipping the Switch: How We Started and Scaled a Global Lighting Brand (Paperback or Softback)
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Flipping the Switch: How We Started and Scaled a Global Lighting Brand
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Successful entrepreneurship is not a straight line. It's a thrilling, unpredictable roller coaster full of extreme ups and downs.Flipping the Switch is the story of Cole and Guillaume, two guys who left their respective home countries of America and France to move to China and start a business. After a chance meeting, they saw an opportunity to disrupt the lighting market with LED technology. Leveraging their sales, marketing, product development, and manufacturing experience in both Western and Chinese markets, together they bootstrapped an innovative brand. They made every mistake under the sun but somehow failed their way to success. And now they're teaching others to do the same.Whether you're just starting out as an entrepreneur, looking to grow your business, or interested in expanding into foreign markets, Flipping the Switch has many valuable lessons to help you spot that next opportunity, create your next solution, and have some fun along the way. Seller Inventory # 9781544544038
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