Smart Data: Driving Innovation through Strategic Intelligence - Softcover

Corder, Lloyd

Softcover

ISBN 10: 1545081026 ISBN 13: 9781545081020

Publisher: CreateSpace Independent Publishing Platform, 2017

Synopsis

How much better could your organization be if it was more data-driven?I’m talking about is a management philosophy, a way of thinking. Does your organization systematically improve, because your people understand the persuasive power of data? Do they quickly focus on what you need to know, gather the best information available, analyze it quickly and communicate what they learned in a way that wins the right hearts and minds? Are people encouraged to think like scientists who make decisions based on data? A data-driven culture isn’t about the minutia. Rather, it’s more about the important stuff, the big picture. On the decisions that really matter, it means taking a disciplined approach by using data that’s collected, analyzed and presented effectively so those decisions are more obvious and easier to make.

About this title

About the Author

Lloyd Corder, Ph.D., is founder and CEO of strategic marketing research firm CorCom, Inc. and teaches at Tepper School of Business at Carnegie Mellon University and the University of Pittsburgh. He is a frequent keynote, convention and motivational speaker, and he has appeared on business-oriented radio and television programs. Corder's studies have been published in more than 500 magazines and newspapers. Recent books, free resources and other helpful materials are available at CorCom, Inc.'s website or directly from the company. You can also order this and other printed books or Kindle downloads from Amazon (www.amazon.com). CorCom, Inc. www.corcom-inc.com info@corcom-inc.com 412.201.2636

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2017
• Language: English
• ISBN 10: 1545081026
• ISBN 13: 9781545081020
• Binding: Paperback
• Number of pages: 74