Synopsis
Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone! With such a vast number of commercials out there, who's helping kids decode the messages? Media maven Shari Graydon, that's who!
Made You Look offers an intriguing exploration of advertising's inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads came from, where they're going, and how they work.
Bursting with behind-the-scenes secrets, thought-provoking Try This at Home activities, and plenty of tips to empower young consumers, Made You Look is any child's ultimate guide to the advertising universe.
Key Features:
- Dynamically written by an experienced media authority Concrete examples drawn from familiar, contemporary ads Thought-provoking tips and easy-to-do activities encourage critical thinking
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About the Author
Shari Graydon has written chapters for textbooks, columns for newspapers, programs for television, commentaries for radio, and speeches for politicians. She has taught media literacy at university and is a former president of the non-profit women's group MediaWatch.
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Made You Look: How Advertising Works and Why You Should Know
Seller: Goodwill, Brooklyn Park, MN, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. Clark, Warren (illustrator). This is a retired library book with typical wear markings. May or may not have library stickers attached which will not be removed. Cover Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included. Seller Inventory # 2Y6RVP004S18_ns
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Made You Look: How Advertising Works and Why You Should Know
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. Clark, Warren (illustrator). May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1550378147I4N00
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Made You Look: How Advertising Works and Why You Should Know
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. Clark, Warren (illustrator). May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1550378147I4N00
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Made You Look: How Advertising Works and Why You Should Know
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. Clark, Warren (illustrator). Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1550378147I4N10
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Made You Look: How Advertising Works and Why You Should Know
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. Clark, Warren (illustrator). May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1550378147I4N00
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Made You Look: How Advertising Works and Why You Should Know
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. Clark, Warren (illustrator). May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1550378147I4N00
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Made You Look : How Advertising Works and Why You Should Know
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Clark, Warren (illustrator). 1 Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 5603324-75
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Made You Look : How Advertising Works and Why You Should Know
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Fine. Clark, Warren (illustrator). 1 Edition. Used book that is in almost brand-new condition. Seller Inventory # 46993151-6
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Made You Look: How Advertising Works and Why You Should Know
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Very Good. Clark, Warren (illustrator). Used - Very Good. Seller Inventory # 3-LL-5-0149
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Made You Look: How Advertising Works and Why You Should Know
Seller: Off The Shelf, Antonia, MO, U.S.A.
Seller rating 4 out of 5 stars
Condition: good. Clark, Warren (illustrator). The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Seller Inventory # 4WILKM00OA63