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Why Mexicans Don't Drink Molson: Rescuing Canadian Business From the Suds of Global Obscurity - Softcover
Synopsis
Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.
A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.
A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.
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About the Author
Andrea Mandel-Campbell was bureau chief for London’s Financial Times in Mexico and correspondent for Business Week magazine in Argentina. For ten years she was a foreign correspondent in Latin America. She has written extensively on global competitiveness issues, including business ties between Canada and China. She lives in Toronto.
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Why Mexicans Don't Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity
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Paperback. Condition: Very Good. A scathing wake-up call castigating the timidity of Canadian companies in international markets, combining bracing analysis and compelling anecdotes with shrewd prescriptions for the future. Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country's best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada's leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada's global success and the perils of continued complacency. A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don't Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation's previously underestimated assets and abilities. Seller Inventory # 00098940808
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Why Mexicans Don't Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity
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Why Mexicans Don't Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity
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Paperback. Condition: Very Good. A scathing wake-up call castigating the timidity of Canadian companies in international markets, combining bracing analysis and compelling anecdotes with shrewd prescriptions for the future. Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country's best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada's leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada's global success and the perils of continued complacency. A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don't Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation's previously underestimated assets and abilities. Seller Inventory # CIN1553654064VG
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Why Mexicans Don't Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity
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Why Mexicans Don't Drink Molson: Rescuing Canadian Business From the Suds of Global Obscurity
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Why Mexicans Don't Drink Molson : Rescuing Canadian Business from the Suds of Global Obscurity
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Douglas and McIntyre (2013) Ltd., 2008
ISBN 10: 1553654064
ISBN 13: 9781553654063
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