We Know What Youre Thinking - Softcover

Bricker, Darrell

Softcover

ISBN 10: 1554682614 ISBN 13: 9781554682614

Publisher: HarperCollins Publishers, 2009

Synopsis

The anonymity of a phone line is the secret to success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos’ accuracy in gathering people’s thoughts and predicting trends makes the company the go-to source for almost everyone seeking answers to strange but intriguing questions such as: What would your ideal lover look like? What would you never bring on a romantic holiday? Would you rather touch the Stanley Cup or Dorothy’s ruby slippers fromThe Wizard of Oz? Does attending university make people less religious? And, if the phone rings at dinner, who is the last person you want it to be? (Hint: it’s not a pollster!)

 

In We Know What You’re Thinking, Bricker and Wright, the bestselling authors of What Canadians Think About Almost Everything, let us in on the insights they’ve gleaned from thousands of polls and the unlikeliest of characters they’ve encountered― including the retiree who still believes in Santa Claus, the childless person who vehemently complains about toy safety, and the woman who would rather take her dad to a movie premiere than George Clooney.

 

Filled with fascinating insights about Canadians from every province and territory, in cities and towns, of every age, gender and economic standing―and peppered with fun graphs, factoids and quizzes―We Know What You’re Thinking is compulsive, must-have reading for all Canadians.

 

QUICK FACTS FROM WE KNOW WHAT YOU’RE THINKING

· The more formal education you have, the more beer you drink.

· 25 percent of Torontonians name Vancouver as their favourite potential place to live; 3 percent of Vancouverites

name Toronto as their favourite place to live.

· Calgary leads the nation in broccoli consumption.

· 3 percent of Canadians believe that Elvis Presley is still alive.

· Less than 1 percent of Canadian parents with young children hope their kids will grow up to be writers.

About this title

About the Author:

DARRELL BRICKER is chief executive officer of Ipsos Public Affairs, the world’s leading social and opinion research firm. Prior to joining Ipsos, Bricker was director of public opinion research in the office of the prime minister of Canada. He holds a Ph.D. in political science from Carleton University. He is the co-author, with John Ibbitson, of several books, including Empty Planet: The Shock of Global Population Decline and The Big Shift: The Seismic Change In Canadian Politics, Business, and Culture and What It Means for Our Future. He lives in Toronto with his family.

About this edition

• Publisher: HarperCollins Publishers
• Publication date: 2009
• ISBN 10: 1554682614
• ISBN 13: 9781554682614
• Binding: Paperback
• Number of pages: 288