Business and Professional Writing: A Basic Guide

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9781554812202: Business and Professional Writing: A Basic Guide
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Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included.

Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout.

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About the Author:

Paul MacRae is an instructor in business and professional writing at the University of Victoria.

Review:

“Paul MacRae’s Business and Professional Writing is an excellent new entry in the field of writing textbooks. MacRae clearly has years of experience teaching writing: he knows what students need, and he knows how to convey that information in an accessible, almost conversational way. This is a practical, no-nonsense approach to professional writing. What the reader will find here is everything he or she needs to know to be an effective communicator, from a foundation in grammar and basic precepts, including the importance of document design, to how to write in specific professional genres, including persuasive letters, résumés, and reports. Rather than being relegated to an appendix, grammar is foregrounded, along with the ‘seven Cs of good professional communication.’ The coverage is thorough yet concise, and even experienced writers will find the text to be a valuable resource.” ― Michael Fox, Western University

“Paul MacRae’s Business and Professional Writing delivers on its promise to provide a basic bread-and-butter guide to workplace writing. Whereas other books combine practical writing instruction with communication theory, MacRae’s background as a journalist comes through in his concise approach: he hones in on the core genres and skills that all professional writers must develop as part of their writing repertoires. This book practises what it teaches. Concepts are explained and illustrated clearly and efficiently. The strong section on grammar clearly explains the basics that need to be in every professional writer’s toolkit. The book’s brevity, conciseness, and to-the-point approach make it a practical, accessible textbook that would be a great resource for any student.” ― Kelly Belanger, Virginia Tech

Business and Professional Writing provides a solid overview of key topics related to business communication. Clear, concise chapters teach students about plain language, format, and grammar, and highlight the most common forms of business communication such as letters and memos. What makes this book stand out from the competition is its focus on news releases, brochures, and promotion on the web. Detailed instructions on how to construct an effective brochure is especially helpful to students who often struggle with this format.” ― Precious McKenzie, Rocky Mountain College

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Book Description Broadview Press Ltd, Canada, 2015. Paperback. Condition: New. Language: English . Brand New Book. Straightforward, practical, and focused on real-world examples, Business and Professional Writing: A Basic Guide is an introduction to the basics of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, and oral presentations are included.Exercises throughout the book guide readers through the process of creating each kind of writing discussed, and helpful mnemonics provide structure and guidance. Seller Inventory # AAB9781554812202

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