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Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs (Jossey-Bass Management) - Hardcover
Synopsis
Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.
Discover how to:
* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line
This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.
"synopsis" may belong to another edition of this title.
From the Back Cover
Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effective and contribute to the corporate bottom line. Step by step, explains how to develop and implement a comprehensive strategic marketing plan.
About the Author
Jerry W. Gilley and Steven A. Eggland are the authors of Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, published by Wiley.
"About this title" may belong to another edition of this title.
- PublisherPfeiffer
- Publication date1992
- ISBN 10 1555424023
- ISBN 13 9781555424022
- BindingHardcover
- Edition number1
- Number of pages264
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Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs (Jossey-Bass Management)
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Hardcover. Condition: Like New. STATED 1ST EDITION Hardcover with dj, 1ST PRINTING WITH FULL NUMBER LINE, no marks noted in or on book,AND AS ALWAYS SHIPPED IN 24 HOURS; and emailed to you a USPS tracking number on all orders; all books are sanitized and cleaned for your protection before mailing. PLEASE NOTE OVER SEAS BUYERS if the book extra large or heavy there will be additional postage due to the new US Postage rates. 1st edition. Seller Inventory # 130531068C
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Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs (Jossey-Bass Management)
Seller: books4u31, Asheville, NC, U.S.A.
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Hardcover. Condition: Very Good. Dust Jacket Condition: very good. 1st edition. 1992 hardcover with dj, 1ST EDITION, 1ST PRINTING WITH FULL NUMBER LINE, no marks noted in text,AND AS ALWAYS SHIPPED IN 24 HOURS; and emailed to you a USPS tracking number on all orders; all books are sanitized and cleaned for your protection before mailing. PLEASE NOTE OVER SEAS BUYERS if the book extra large or heavy there will be additional postage due to the new US Postage rates. Seller Inventory # 120723008C
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Marketing HRD Within Organizations : Enhancing the Visibility, Effectiveness and Credibility of Programs
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Jossey-Bass Inc Pub, San Francisco, California, U.S.A., 1992
ISBN 10: 1555424023
ISBN 13: 9781555424022
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