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A guide to conducting sample survey research, explaining major components such as constructing the survey instrument and administering the entire survey process. The authors explain how to conduct a survey research project and how this method can be applied in various fields.
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Updated and expanded to include additional statistical techniques and a broader array of exercises, this second edition of Rea and Parker's foundational tool is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research including construction of the instrument, administration of the process, and analysis and reporting of results. Building on the strength of the original book, the second edition provides a wealth of statistical analysis and techniques to create a complete guide to the survey research process, includes an expanded group of exercises and examples covering a broad base of subjects, and discusses the emerging importance of focus groups in preparing survey questionnaires and in analyzing survey findingsClear, concise, and accessible, this guide explains how to conduct a survey research project from start to finish. Further, it shows how this research method can be applied in such diverse fields as urban affairs, social science, and public administration. Designing and Conducting Survey Research is an excellent tool that will help both professionals and students understand and explain the validity of sample survey research.About the Author:
LOUIS M. REA is professor of city planning and director of the School of Public Administration and Urban Studies at San Diego State University. He is an established consultant to numerous municipal jurisdictions and private businesses. RICHARD A. PARKER is a professor in the School of Public Administration and Urban Studies at San Diego State University. He is also a market research and economic consultant to the public and private sectors.
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Book Description Jossey-Bass Inc Pub, 1992. Condition: New. book. Seller Inventory # M155542404X