Communication for Health and Behavior Change: A Developing Country Perspective (JOSSEY BASS/AHA PRESS SERIES) - Hardcover

Graeff, Judith A.; Elder, John P.; Booth, Elizabeth Mills

Hardcover

ISBN 10: 1555425852 ISBN 13: 9781555425852

Publisher: Jossey-Bass, 1993

Synopsis

Health Communication in Developing Countries

A Publication of Healthcom Project, Academy for Educational Development, and the U.S. Agency for International Development

This study details a practical, five-step model for communication that promotes change in existing behaviors and supports the good health practices essential for child survival in developing countries. Learn how to apply basic behavioral principles and techniques to understand how a given population supports or inhibits sound health practices; to identify where change is most needed and feasible; and to select appropriate channels for communication.

Based on a twelve-year, twenty-country project funded by the U.S. Agency for International Development.

About this title

About the Author

JUDITH A. GRAEFF is senior program officer for the HealthCom project at the Academy for Educational Development. JOHN P. ELDER is a professor in the Graduate School of Public Health at San Diego State University. ELIZABETH MILLS BOOTH Elizabeth Mills Booth is a health communicaation and social marketing specialist and is a consultant to the Academy for Educational Development.

From the Back Cover

Based on the work of HealthCom, a twelve-year, twenty-country study of health care in developing countries, this book provides a practical, five-step model for promoting change in existing behaviors and supporting essential good health practices.

From the Inside Flap

Millions of children die of preventable diseases every year. Tragically, much of this suffering and death could be prevented with the appropriate use of simple health technologies and practices. Yet major efforts to educate the public and build basic health care infrastructures are hampered by illiteracy and cultural and language barriers which rAnder health communications ineffective.Based on the pioneering work of HealthCom, a twelve-year, twenty-country project funded by the U.S. Agency for International Development, this book provides a practical, five-step model for communication that promotes change in existing behaviors and that supports the good health practices essential for developing countries.By applying behavior analysis theory to the communication process, the authors reveal how understanding social and environmental contexts can significantly aid health communicators in developing effective communication strategies. They demonstrate how to use basic behavioral principles and techniques to determine the perceptions, needs, and values of a given population that support or inhibit sound health practices; to identify where change in most needed and feasible; and to select the most appropriate channels for communication.

Edition details

• Publisher: Jossey-Bass
• Publication date: 1993
• Language: English
• ISBN 10: 1555425852
• ISBN 13: 9781555425852
• Binding: Hardcover
• Edition number: 1
• Number of pages: 204