Microblogging and lifestreaming applications like Twitter, Tumblr, and Friend Feed are all around you and your users in everyday life. In 'Microblogging and Lifestreaming in Libraries', author Robin M. Hastings presents a practical primer to help any library transform these cutting-edge, budget-friendly services into highly effective professional tools. Written specifically for LIS professionals, Hastings' start-to-finish guide explores the ins and outs of the most popular microblogging applications, and covers everything from selection to implementation to evaluation. You'll find easy-to-follow technical tips for setting up feeds, linking to other sites and services, and searching, as well as best practices for community building, marketing, and promotion. Hastings provides a complete glossary for using important 'Twitter Lingo', as well as a guide to recommended print and web resources for further related reading. As you'll find with each of the other nine 'The Tech Set'à ® guides, the discussion is accessible to the novice who wants to learn the technology and how to implement it, as well as the seasoned pro charged with translating 'best practice' examples to the local setting and quantifying the results.
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Robin M. Hastings is Information Technology Manager, Missouri River Regional Library, USA.
Edited by Ellyssa Kroski, the Tech Set is a series of 10 field guides—if you will—to library technology. Each one provides practical tips for library staff to fully integrate Web 2.0 applications into their jobs and libraries, and because they are focused for libraries, the reader does not have to reconfigure or reformat the ideas for library situations. In addition to the print volume, each has a podcast as well as author wikis. The volumes follow a standard format, with chapters covering planning, implementation, marketing, best practices, and measures of success. The volume reviewed here, Microblogging and Lifestreaming in Libraries, is oriented toward implementing services such as Twitter, Tumblr, and Friendfeed. Author Hastings helps to incorporate these tools into the marketing strategy for a library. This and other titles that are part of the Tech Set are recommended for libraries that want staff to participate fully in the Web 2.0 experience. Other Tech Set volumes are Next-Gen Library Catalog, by Marshall Breeding; Mobile Technology and Libraries, by Jason Griffey; Library Videos and Webcasts, by Thomas Sean Casserley Robinson; Wikis for Libraries, by Lauren Pressley; Technology Training in Libraries, by Sarah Houghton-Jan; A Social Networking Primer for Libraries, by Cliff Landis; Library Camps and Unconferences, by Steve Lawson; Gaming in Libraries, by Kelly Nicole Czarnecki; and Effective Blogging for Libraries, by Connie Crosby. --Jerry Carbone
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