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Synopsis
The New Direct Marketing teaches how to conduct, analyze, use, and evaluate the information in a marketing database to build sales and profits. It shows how to cost-effectively acquire the data needed to identify and profile the best customers and prospects. This second edition of the direct marketer's essential resource reflects the advances in database technologies over the last three years and offers new information about: client-server systems and PC systems, as well as traditional mainframe systems; EDA (Explatory Data Analysis), as well as tips for handling many real-life data processing and management issues that arise when practical models are implemented in a rapidly changing business environment; the wide range of products and services offered by data vendors and software suppliers.
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.3. Seller Inventory # G1556238096I4N00
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The New Direct Marketing : How to Implement a Profit-Driven Database Marketing Strategy
Published by
McGraw-Hill School Education Group, 1994
ISBN 10: 1556238096
ISBN 13: 9781556238093
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Hardcover
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
Published by
Irwin Professional Pub (edition 2nd), 1994
ISBN 10: 1556238096
ISBN 13: 9781556238093
Used
Hardcover
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
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New Direct Marketing
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
Published by
Irwin Professional Pub, U.S.A., 1994
ISBN 10: 1556238096
ISBN 13: 9781556238093
Used
Hardcover
Seller: Books@Ruawai, Kaipara District, New Zealand
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
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Condition: Gut - gebraucht. 2nd Edition. Gebundene Ausgabe 512 S. Guter Zustand, ohne Namenseintrag, gebrauchter Original-Schutzumschlag Zustand: 3, Gut - gebraucht, Gebundene Ausgabe McGraw-Hill Inc.,US 2nd Edition, 1995 512 S. , The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy, Association, David Shepard. Seller Inventory # BU293948
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