Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, online marketing and sales, and e-book publishing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.
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Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, including vice president of the professional and trade division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and vice president and publisher of Rodale Press's book division. Dominique Raccah is the president and founder of Sourcebooks.Review:
"One of the best references available today . . . providing a solid foundation and answering every question." Jan Nathan, executive director, Publishers Marketing Association
"Vital to doing the business of publishing well." Independent Publisher
"A remarkable book and a must-have volume for anyone interested in the business end of book publishing. Everyone in the book publishing business should have a well-thumbed copy on their desk." David M. Hetherington, adjunct professor, Pace University, Graduate School of Publishing
"No matter what your size, Publishing for Profit is an essential tool for growing your business. The book is about as close to an operations manual for a book publishing company as can be found." Dominique Raccah, president, Sourcebooks, from the foreword
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