The Bank Marketing Handbook: A Step-By-Step Guide for Today's Market-Driven Banker (A Bankline Publication)

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9781557387134: The Bank Marketing Handbook: A Step-By-Step Guide for Today's Market-Driven Banker (A Bankline Publication)
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The Bank Marketing Handbook is a solution to this industry dilimma. This handbook is a hands-on approach to developing and running successful marketing plans. It effectively demystifies the marketing process for financial professional. With The Bank Marketing Handbook, any banker can become an informed marketer, from executive management to the head of retail operations. The easy-touse workbook format can help the reader create, implement and manage a winning marketing program. It encompasses the entire marketing realm, not just selling. Creating a marketing plan. Competitive analysis. Market Research. Product development. Program implementation.

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R. Eric Reidenbach
Published by Probus Professional Pub (1994)
ISBN 10: 1557387133 ISBN 13: 9781557387134
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R. Eric Reidenbach
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