The Bank Marketing Handbook is a solution to this industry dilimma. This handbook is a hands-on approach to developing and running successful marketing plans. It effectively demystifies the marketing process for financial professional. With The Bank Marketing Handbook, any banker can become an informed marketer, from executive management to the head of retail operations. The easy-touse workbook format can help the reader create, implement and manage a winning marketing program. It encompasses the entire marketing realm, not just selling. Creating a marketing plan. Competitive analysis. Market Research. Product development. Program implementation.
"synopsis" may belong to another edition of this title.
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97815573871343.0
Book Description Probus Professional Pub. Paperback. Book Condition: VERY GOOD. Cover and pages show some wear from reading and storage. May have light creases on the cover and binding. Some pages may contain writing and or highlighting. Bookseller Inventory # 2676884952
Book Description Probus Professional Pub, 1994. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-088-33-7169517
Book Description Probus Professional Pub. Paperback. Book Condition: Good. This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory # G1557387133I3N00
Book Description Probus Professional Pub, 1994. Paperback. Book Condition: As New. Like new condition. Bookseller Inventory # XX-088-33-7169517
Book Description Probus Professional Pub, 1994. Paperback. Book Condition: Used: Very Good. Bookseller Inventory # SONG1557387133