The Bank Marketing Handbook is a solution to this industry dilimma. This handbook is a hands-on approach to developing and running successful marketing plans. It effectively demystifies the marketing process for financial professional. With The Bank Marketing Handbook, any banker can become an informed marketer, from executive management to the head of retail operations. The easy-touse workbook format can help the reader create, implement and manage a winning marketing program. It encompasses the entire marketing realm, not just selling. Creating a marketing plan. Competitive analysis. Market Research. Product development. Program implementation.
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Book Description McGraw-Hill School Education Group. Paperback. Book Condition: Good. This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory # G1557387133I3N00
Book Description Probus Professional Pub. Paperback. Book Condition: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Bookseller Inventory # 2771182111
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97815573871343.0