Based on extensive interviews and archival research, this book traces the career of Orville Redenbacher, the popcorn king, from his agricultural studies at Purdue University to his emergence as an American advertising icon. Born in Brazil, Indiana, in 1907, Orville began his lifelong obsession with the development of new strains of seed at Purdue where he earned a degree in agronomy while also playing in the All-American Marching Band. After experimenting with thousands of varieties, Orville and his partner Charlie Bowman launched Orville Redenbacher's Gourmet Popping Corn in 1970. Through a combination of shrewd marketing and a notably superior product, the partners controlled a third of the market for popping corn by 1976, when their Chester Hybrids business was sold to Hunt Wesson Foods. While the company gradually became absorbed into the food giant ConAgra, Orville Redenbacher prospered as a larger-than-life brand spokesperson and a symbol of wholesomeness and fun until his death in 1995.
"synopsis" may belong to another edition of this title.
Robert W. Topping was a Purdue staff member and alumnus, and was the author of three published books about Purdue University. He was also a former newspaperman in Michigan and Indiana.
Popcorn king s Gibson County days detailed in book
One of Gibson County s favorite sons is popcorn king Orville Redenbacher.Orville was 32 when he began to manage the vast farms of the Smith family on Jan. 1, 1940. Known around Gibson County as Princeton Farms, Redenbacher managed the acreage owned by Henry P. Smith and his brother Hi, with a minor interest owned by Tony Hulman, owners of a wholesale grocery company and theIndianapolis Motor Speedway. Details of Orville s life in Gibson County and his rise from a poor Clay County boy to a track star at Purdue, and eventually the development and promotion of his famous gourmet popping corn, are found ia a new book byRobert W. Topping, a former newspaperman and Purdue staff member. Purdue University Press has published Just Call Me Orville: The Story of Orville Redenbacher. Ist price is $16.95 for the 114 page paperback. I got a review copy, which I will donate to the Princeton Public Library History collection.I once met the famous popcorn magnet in San Diego where he retired after selling his popcorn kingdom. He passed out stickers saying, I met Orville Redenbacher . And he was still full of life and corny humor. Orville was recruited by the Smiths from Terre Haute where he was the county agriculture agent.He managed 12,000 acres in 24 separate tracts, mostly in Gibson County but some in Warrick and Vanderburgh counties. The family lived in a large white house on the east side of U.S. 41.It was Indiana s largest farm of the time, according to Topping. And Orville was one of the first to plant hybrid seed corn. He managed the largest hybrid seed corn operation in the state and made Princeton Farms into an agricultural showplace. In 1944 Princeton Farms began raising commercial popcorn for the supermarket trade and by 1951 had 6,000 acres under contract. He got into cattle, hogs and sheet too. He would ship bulls in and out of the county and cone said, I got to be known as the biggest bull shipping in Indiana .Besides the development of his popcorn, which came later when he moved to northern Indiana, he was also known as a pioneer in liquid fertilizer that eventually earned him a million dollars in many years before popcorn fame. So the gangly, down home, innocent and believable Orville Redenbacher made his claim to fame by making popcorn that tasted better and left few dead soldier kernels in the pot. But he is best known for delivering some great commercials on television that made you love his popping corn. The author has written a Hoosier kind of get-to-know him book with personal accounts and family histories. If you knew Redenbacher and the Smith family in Gibson County, you will find this an interesting read. Gary BlackburnPublisher, The Daily Clarion Thursday, August 18, 2011"About this title" may belong to another edition of this title.
Shipping:
US$ 3.99
Within U.S.A.
Shipping:
US$ 2.64
Within U.S.A.
Seller: clickgoodwillbooks, Indianapolis, IN, U.S.A.
Condition: Acceptable. This is a paper back book: Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media. Seller Inventory # 3O6QYV0014GM_ns
Quantity: 2 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New. Seller Inventory # 12830663-n
Quantity: 5 available
Seller: Lakeside Books, Benton Harbor, MI, U.S.A.
Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9781557535955
Quantity: Over 20 available
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condition: New. Just Call Me Orville: The Story of Orville Redenbacher 0.4. Book. Seller Inventory # BBS-9781557535955
Quantity: 5 available
Seller: Save With Sam, North Miami, FL, U.S.A.
paperback. Condition: New. Brand New! This item is printed on demand. Seller Inventory # 1557535957
Quantity: 20 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition. Seller Inventory # 12830663
Quantity: 5 available
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Condition: New. Seller Inventory # ABLIING23Mar2811580053115
Quantity: 20 available
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 0.55. Seller Inventory # 1557535957-2-4
Quantity: 1 available
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: New. Book is in NEW condition. 0.55. Seller Inventory # 1557535957-2-1
Quantity: 1 available
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.55. Seller Inventory # 1557535957-2-3
Quantity: 1 available