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Synopsis
Intended as a basic text for MBA courses in business policy and business strategy, this is an introduction to business strategy analysis. The author explains how formulating effective strategy requires an understanding of the characteristics of the business environment, the characteristics of business enterprise and the basis of competitive advantage. The book provides both MBA students and practising managers with: an integrated analysis; an international consideration of competition and strategy formulation incorporating Japanese and European contributors and drawing on examples of European, Asian and Canadian corporations; concepts and techniques of strategic management which are of practical use; and examples of current research and practice.
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Book Description
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with: bull; bull;thorough coverage of internet-based strategies bull;fresh examples of resource-based competitive advantage bull;improved online resources bull;additional case illustrations in every chapter bull;new self study questions.
About the Author
Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of the Strategic Management Journal and Strategy & Leadership. His text, Contemporary Strategy Analysis is a pre-eminent textbook in the field and is accompanied by his Cases to Accompany Contemprary Strategy Analysis.
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- PublisherBlackwell Publishers,
- Publication date1991
- ISBN 10 1557862435
- ISBN 13 9781557862433
- BindingPaperback
- LanguageEnglish
- Number of pages430
- Rating
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Contemporary Strategy Analysis: Concepts, Techniques, Applications
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Contemporary Strategy Analysis : Concepts, Techniques, Applications
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ISBN 10: 1557862435
ISBN 13: 9781557862433
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Contemporary Strategy Analysis : Concepts, Techniques, Applications
Published by
Wiley & Sons, Incorporated, John, 1991
ISBN 10: 1557862435
ISBN 13: 9781557862433
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Contemporary Strategy Analysis: Concepts, Techniques, Applications
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Contemporary Strategy Analysis: Concepts, Techniques, Applications
Published by
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ISBN 13: 9781557862433
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