Concepts in Computer Design: A Professional Perspective - Softcover

Erdos, Dawn; Singer, Leslie

 
9781558282971: Concepts in Computer Design: A Professional Perspective

Synopsis

For both experienced and novice professional graphic designers, a colorful book of ideas and concepts for using the computer, not just to save time and money, but to spark creativity. Includes examples and interviews from the fields of advertising, magazine and book publishing, photography, marketing, and electronic illustration. No bibliography. Annotation copyright Book News, Inc. Portland, Or.

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Reviews

Wonder why USA Today and Wired look so slick? That annual report for Time Warner looked artisic. How? Concepts in Computer Design explains how these publications and others use desktop publishing and digital graphics to invent their novel appearances. How does the art department at Ben & Jerry's maintain a style for all its products with nary a straight line? Simple. A program called Curved-It keeps straight lines off all of those pints of ice cream! This volume offers interviews with artists, publishers, and managers; describes daily routines and equipment; and, ultimately, proves the pervasiveness of desktop publishing in business. It also shows why for economic, strategic, and even social reasons, desktop publishing makes sense in thousands of offices around the world.
Copyright 1994 Reed Business Information, Inc.

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