Every business in the U.S. is considering an online presence. This book for the business community explores online commerce and provides up-to-date information on how to create a Web site and securely conduct commerce.
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Building Business Web Sites is the essential companion for users who are new to this exciting medium, and for experienced users who want to further their understanding of this rapidly changing environment. This hands-on, authoritative reference explores almost every angle of online commerce and publishing, demonstrating how to design an effective site, create compelling content, and persuade browsers and surfers to revisit. Building Business Web Sites focuses on the need to ensure a secure environment for conducting commerce on the Internet, and to make use of existing information resources, such as corporate data sources. Building Business Web Sites includes a thorough discussion of the latest HTML standards and Netscape extensions, helping site developers stay at the forefront of HTML's new and ermerging capabilities. Building Business Web Sites arms readers with all the information they need to make intelligent decisions on how to effectively set up a Web server. The accompanying CD-ROM contains an invaluable collection of some of the best Web software available for Web authoring, HTTP server software, and HTML conversion tools, along with CGI scripts and sample templates. -- Midwest Book Review
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