Don't Just Applaud, Send Money: The Most Successful Strategies for Funding and Marketing the Arts - Softcover

Reiss, Alvin H.

Softcover

ISBN 10: 1559361050 ISBN 13: 9781559361057

Publisher: Theatre Communications Group, 1995

Synopsis

Noted arts management consultant Alvin H. Reiss details marketing and fundraising strategies of enormous value to all arts organizations. Drawing on sources throughout the arts community, he has collected 100 new ideas proven successful in actual practice. Each idea is clearly presented in a unique "CPR" format (Challenge, Plan, Result).

About this title

From the Back Cover:

In Don't Just Applaud, Send Money! noted arts management consultant Alvin H. Reiss details marketing and fund-raising strategies of enormous value to all arts organizations. Drawing on sources throughout the arts community (including orchestras, opera, dance and theatre companies, galleries, museums, arts councils, performing arts centers, and a zoo), Reiss has collected more than 100 new ideas proven successful in actual practice. Each case is clearly presented in a unique CPR format (Challenge, Plan, Result), and many are illustrated with a reproduction of the flyer, brochure, poster or letter used in the fund-raising or marketing campaign. The result is a handbook of concepts which can be adapted for immediate use...and which may inspire hundreds of other effective ideas.

About this edition

• Publisher: Theatre Communications Group
• Publication date: 1995
• ISBN 10: 1559361050
• ISBN 13: 9781559361057
• Binding: Paperback
• Number of pages: 200