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The Art and Science of Business Persuasion: Mastering the Power of Getting What You Want - Hardcover
Synopsis
Explains how to use the power of communication as a tool to gain the upper hand when dealing with staff, clients, and colleagues
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From Publishers Weekly
The key word in this mouthful of a title is persuasion, which the author describes as "a sort of verbal martial art." Burch, who, the publisher claims, is known in the U.S. and England as the "alternative business guru," states that if you want to sell tanks to Genghis Khan when he's still fighting the Mongols with spears, you have to let him know what a tank can do. The author displays a store of metaphorical asides as he tosses out classic sales pitches and adds his own nostrums. The book is full of sample pitches (those that work and those that fail), questions to ask potential customers and tips on when to shut up and listen. Burch uses examples from fable and Machiavelli, whom he calls the greatest of all the philosophers of persuasion and conquest. The question here is, Why would Genghis Khan be fighting the Mongols? Read this for sass, not historical accuracy.
Copyright 1996 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherBirch Lane Pr
- Publication date1996
- ISBN 10 1559723548
- ISBN 13 9781559723541
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages253
- Rating
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The Art and Science of Business Persuasion: Mastering the Power of Getting What You Want
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Art and Science of Business Persuasion: Mastering the Power of Getting What You Want
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ISBN 10: 1559723548
ISBN 13: 9781559723541
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The Art and Science of Business Persuasion: Mastering the Power of Getting What You Want Burch, Geoff
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The Art and Science of Business Persuasion : Mastering the Power of Getting What You Want / Geoff Burch
Published by
New York : Carol Pub. Group, 1996
ISBN 10: 1559723548
ISBN 13: 9781559723541
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1st Carol Publishing Group ed. Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 253 pages; Description: xvi, 253 p. : ill. ; 24 cm. Notes: "A Birch Lane Press book. " Subjects: Business communication. Oral communication. Persuasion (Psychology) . 1 Kg. Seller Inventory # 102394
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