Recent Advances in Tourism Marketing Research - Hardcover

Chon, Kaye Sung; Uysal, Muzaffer; Fesenmaier, Daniel; O'Leary, Joseph

Hardcover

ISBN 10: 156024836X ISBN 13: 9781560248361

Publisher: Routledge, 1996

Synopsis

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.

Chapters in Recent Advances in Tourism Marketing Research reflect the recent explosion of high quality tourism marketing research. Authors come from a number of disciplines and perspectives, ranging from more traditional programs such as hotel, restaurant, and tourism management and leisure studies to geography, urban and regional planning, and sociology. This fusion of diverse ideas gives you innovative insight into important tourism marketing issues including:

• market segmentation
• importance-performance analysis
• tourism demand forecasting
• destination choice modeling
• experience-based sampling methods
• qualitative methods in tourism research
  
  Recent Advances in Tourism Marketing Research positions international tourism within the broader context of the worldwide services economy. It shows marketing and tourism professionals the significance of changing tourism issues and trends based on results of current research which will drive future marketing strategies, and it helps them see their own strategies in light of the future. This unique book helps tourism marketers shape the future of their marketing programs for a tourism product that challenges traditional ways of conducting tourism business.
  
  Destination promoters, decisionmakers, and planners in tourism and students and educators of tourism, hospitality, and leisure studies worldwide will find the diversity and originality of the research presented in Recent Advances in Tourism Marketing Research essential for developing successful marketing strategies now and in the future. Also, libraries of schools that have leisure and recreation, tourism, hospitality, marketing, and service programs will want to make this invaluable resource readily available to their patrons.

About this title

About the Author:

Muzaffer Uysal is a Professor of Tourism in the Department of Hospitality and Tourism Management in Pamplin College of Business at Virginia Polytechnic Institute & State University, Blacksburg, Virginia USA. He received his Ph.D from Texas A&M University, and an MBA from the University of New Haven and a BS in business administration and accounting from Ankara Academy of Economics & Commercial Sciences. He has extensive experience in the travel and tourism field, authoring or co-authoring a significant number of articles in tourism, hospitality and recreation journals, proceedings, book chapters, and four monographs and two books relating to different aspects of tourism and research. He also has conducted workshops, seminars and field research in several countries. Dr. Uysal is a member of the International Academy for the Study of Tourism, the Academy of Leisure Sciences, and serves as co-editor of Tourism Analysis: An Interdisciplinary Journal. In addition, he sits on the editorial boards of a significant number of journals, including Journal of Travel Research, and Annals of Tourism Research as resource editor. Dr. Uysal received the Award for Research Excellence, Alumni Award for Excellence in International Education, Teaching Excellence Award from Pamplin College of Business, and Outstanding Research Award from College of Human Resources. In addition, he received the 2009 University of Delaware Michael D. Olsen Research Achievement Award in Hospitality and Tourism and a Lifetime Achievement Award in Tourism Research in 2008 from Chinese Tourism Management Association - Taiwan. Dr. Uysal is also featured in Who's Who in America (2001-2010). He worked as Associate Dean for Graduate Programs and Research in the College of Hospitality, Retail and Sport Management at the University of South Carolina from July 2007 to August 2008. His research interests center on tourism demand/supply interaction, tourism marketing, and quality of life research in tourism. .

DanielR. Fesenmaier is at University of Florida.

About this edition

• Publisher: Routledge
• Publication date: 1996
• ISBN 10: 156024836X
• ISBN 13: 9781560248361
• Binding: Hardcover
• Edition number: 1
• Number of pages: 294