Writing & Implementing a Marketing Plan: A Guide for Small Business Owners (Crisp Fifty-Minute Series)

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9781560520832: Writing & Implementing a Marketing Plan: A Guide for Small Business Owners (Crisp Fifty-Minute Series)
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This book is particularly useful for small business owners and service providers. It is a resource for anyone who knows the value of a written marketing plan and the necessity of revising it on a regular basis. You will learn the elements of a business plan, how to write a good marketing plan and the methods to implement the plan.

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Richard Gerson
Published by Crisp Learning (1991)
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Gerson, Richard
Published by Crisp Learning (1991)
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Richard Gerson
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