Comprehensive book covering theoretical aspects of advertising and marketing, in addition to how-tos for developing marketing and advertising plans and materials specifically for salons.
"synopsis" may belong to another edition of this title.
Henry J. Gambino has a PhD in Cosmetology Science from Columbia Pacific University and is a consultant to the skin care industry. He is a former salon owner, esthetician, lecturer, and author on skin care and related subjects.
"About this title" may belong to another edition of this title.
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR005159434
Quantity: 1 available
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Fair. Providing your customers with the highest quality services is but one important aspect of making your salon a moneymaker. The other part is ensuring that you get out a variety of clear and compelling messages about what wonderful products and services you have to offer. This guide helps you do just that by offering complete coverage of the theoretical aspects of marketing and advertising, as well as essential how-to information on developing advertising and marketing plans and materials. Features: -The whats and hows of marketing, specifically for the salon business -Marketing basics to developing an effective marketing plan and implementing it for maximum results -Tips on marketing efforts from salon professionals -Legal and ethical issues, how to work with creative sources, the importance of image in marketing, the concept of positioning and more. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR006170323
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.7. Seller Inventory # G1562532626I3N00
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Seller: AwesomeBooks, Wallingford, United Kingdom
Condition: USED_VERYGOOD. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781562532628
Quantity: 2 available
Seller: Bahamut Media, Reading, United Kingdom
Condition: USED_VERYGOOD. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781562532628
Quantity: 2 available
Seller: The Secret Book and Record Store, Dublin, DUB, Ireland
Soft cover. Condition: Fair. Text block is stained; large crease on the back cover, corners of the back pages are dog eared. Seller Inventory # 6909
Quantity: 1 available
Seller: Stephen White Books, Bradford, United Kingdom
paperback. Condition: Acceptable. Ex-library book, usual markings. Well read with some wear but still very useable. Some scuffing to cover edges. Quick dispatch from UK seller. Seller Inventory # mon0000497018
Quantity: 1 available