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SalonOvations' Marketing and Advertising for the Salon - Softcover

 
9781562532628: SalonOvations' Marketing and Advertising for the Salon

Synopsis

Comprehensive book covering theoretical aspects of advertising and marketing, in addition to how-tos for developing marketing and advertising plans and materials specifically for salons.

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About the Author

Henry J. Gambino has a PhD in Cosmetology Science from Columbia Pacific University and is a consultant to the skin care industry. He is a former salon owner, esthetician, lecturer, and author on skin care and related subjects.

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  • PublisherMilady
  • Publication date1996
  • ISBN 10 1562532626
  • ISBN 13 9781562532628
  • BindingPaperback
  • Edition number1
  • Number of pages368

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Gambino, Henry J.
Published by Milady, 1996
ISBN 10: 1562532626 ISBN 13: 9781562532628
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Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR005159434

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Henry J. Gambino
ISBN 10: 1562532626 ISBN 13: 9781562532628
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Paperback. Condition: Fair. Providing your customers with the highest quality services is but one important aspect of making your salon a moneymaker. The other part is ensuring that you get out a variety of clear and compelling messages about what wonderful products and services you have to offer. This guide helps you do just that by offering complete coverage of the theoretical aspects of marketing and advertising, as well as essential how-to information on developing advertising and marketing plans and materials. Features: -The whats and hows of marketing, specifically for the salon business -Marketing basics to developing an effective marketing plan and implementing it for maximum results -Tips on marketing efforts from salon professionals -Legal and ethical issues, how to work with creative sources, the importance of image in marketing, the concept of positioning and more. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR006170323

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Gambino, Henry J.; Gambino; Gambino, Henry
Published by Milady Publishing, 1996
ISBN 10: 1562532626 ISBN 13: 9781562532628
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.7. Seller Inventory # G1562532626I3N00

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Henry J. Gambino
Published by Milady Publishing Co 22/02/1996, 1996
ISBN 10: 1562532626 ISBN 13: 9781562532628
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Condition: USED_VERYGOOD. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781562532628

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Henry J. Gambino
Published by Milady Publishing Co 22/02/1996, 1996
ISBN 10: 1562532626 ISBN 13: 9781562532628
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Condition: USED_VERYGOOD. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781562532628

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Gambino, Henry J.
Published by Milady Publishing Co, 1996
ISBN 10: 1562532626 ISBN 13: 9781562532628
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Soft cover. Condition: Fair. Text block is stained; large crease on the back cover, corners of the back pages are dog eared. Seller Inventory # 6909

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Gambino, Henry J.
Published by Milady Publishing Co, 1996
ISBN 10: 1562532626 ISBN 13: 9781562532628
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paperback. Condition: Acceptable. Ex-library book, usual markings. Well read with some wear but still very useable. Some scuffing to cover edges. Quick dispatch from UK seller. Seller Inventory # mon0000497018

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