The ability to bring new and innovative products to market rapidly is the prime critical competence for any successful consumer-driven company. All industries, especially automotive, are slashing product development lead times in the current hyper-competitive marketplace. This book is the first to thoroughly examine and analyze the truly effective product development methodology that has made Toyota the most forward-thinking company in the automotive industry.
Winner of the 2007 Shingo Prize For Excellence In Manufacturing Research!
In The Toyota Product Development System: Integrating People, Process, and Technology, James Morgan and Jeffrey Liker compare and contrast the world-class product development process of Toyota with that of a U.S. competitor. They use extensive examples from Toyota and the U.S. competitor to demonstrate value stream mapping as an extraordinarily powerful tool for continuous improvement.
Through examples and case studies, this book illustrates specific techniques and proven practices for dealing with challenges associated with product development, such as synchronizing multiple disciplines, multiple function workload leveling, compound process variation, effective technology integration, and knowledge management.
Readers of this book can focus on optimizing the entire product development value stream rather than focus on a specific tool or technology for local improvements.
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2007 SHINGO PRIZE WINNER!
Dr. James Morgan has more than 24 year experience in automotive product development and operations management including almost 20 years at TDM, a tier one automotive supplier of engineering services, tools and vehicle subsystems where he was Vice President. He holds MS and Ph.D. degrees in Engineering from the University of Michigan where he completed a three year, Shingo Award winning comparative study of Toyota and a North American competitor's product development systems.
Dr. Morgan's research has lead to a coherent systems model of lean product development which he has utilized in analyzing and improving the development systems of several Fortune Fifty companies in both the U.S. and Europe. Dr. Morgan has published a number of articles and developed and taught classes and seminars at The University of Michigan, the Lean Enterprise Institute, the Lean Enterprise Academy, and the Society of Automotive Engineers.
Dr. Morgan is currently an Engineering Director at Ford Motor Company.
Dr. Jeffrey K. Liker is Professor of Industrial and Operations Engineering at the University of Michigan. Dr. Liker has authored or co-authored over 70 articles and book chapters and seven books. He is author of the international best-seller, The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer, McGraw Hill, 2004. The companion practical implementation guide,(with David Meier) The Toyota Way Fieldbook, Mcgraw Hill, 2005 (2005 Shingo Prize winner), details how companies can learn from the Toyota Way principles. He is also the Editor of Becoming Lean: Experiences of U.S. Manufacturers (Productivity Press, 1997), winner of the 1998 Shingo prize. Other books by Dr. Liker include Engineered in Japan, (Oxford University Press, 1995); Concurrent Engineering Effectiveness: Integrating product development across organizations (Hanser-Gardner, 1997), and Remade in America: Transplanting and Transforming Japanese Manufacturing Methods (Oxford University Press, 1999).
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