Items related to SUCCESS LEAVES CLUES (Taking Control Series)
Synopsis
Systematic steps for assessing a product, defining its marketplace, sizing up competition and structuring a campaign.
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About the Author
John Stanton and Richard George are professors at St. Joseph's University in Philadelphia, PA. They also consult with businesses extensively. Their specialty is the food industry--so, they've worked with grocery stores from American suburbs to the post-Soviet Baltics. Stanton and George have written several books for marketing professionals and specific industry groups. This is their first book written for the general business reader.
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