Move the Sale Forward: Position Yourself and Your Business to Make Things Happen (Taking Control)

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9781563437694: Move the Sale Forward: Position Yourself and Your Business to Make Things Happen (Taking Control)
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A sales cycle is a conversation that the sales person manages...and moves forward. --wisdom from a veteran of 250,000 cold calls! And the hardest part of selling is getting that conversation started. Though most sales gurus emphasize the closing process, John Klymshyn says that closing is easy...but setting things up the right way is hard. He offers * practical secrets--how to open the conversation and ensure it travels the right direction * tools for salespeople at any level: CEO, Manager, or frontline newbie * exercises to raise and keep spirits high and practice in keeping one's edge, because maintaining focus and enthusiasm can be tough, especially through a long sales cycle

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Klymshyn, John
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