Concepts and Cases in Retail and Merchandise Management

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9781563670862: Concepts and Cases in Retail and Merchandise Management
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This comprehensive casebook takes the reader into the real world of retail and merchandise management. Ninety-five challenging cases - the majority written specifically for this book - present a wide variety of actual situations faced by professionals at all levels of management. The reader is asked to analyze inside infromation on businesses ranging from small sole proprietorships to industry titans.
Each chapter begins with a detailed overview of concepts raised by the accompanying cases, allowing the book to be used alone or as a companion volume to another text.

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About the Author:

Nancy J. Rabolt is Professor and Chair of the Consumer and Family Sciences Department at San Francisco State University. Judy K. Miler is Associate Professor of fashion merchandising at South Carolina State University.

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9781563676000: Concepts and Cases in Retail and Merchandise Management 2nd Edition

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ISBN 10:  1563676001 ISBN 13:  9781563676000
Publisher: Fairchild Books, 2008
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