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This bestselling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimising the retailer's image and the target market.
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Martin M. Pegler has worked as a design, manufacturer, store planner and consultant for over 40 years. He is the author of the Fairchild Dictionary of Interior Design.
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Book Description Fairchild Books, 1998. Hardcover. Condition: New. Never used!. Seller Inventory # P111563671735
Book Description Fairchild Books, 1998. Condition: New. book. Seller Inventory # M1563671735