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In this updated edition, each chapter focuses in on an aspect of the industry, from its history and the theory of design to product development, manufacturing and merchandising. The World of Fashion Profiles of leading individuals and firms provide additional information that will help students launch successful careers in the fashion industry.
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Jay Diamond is Professor of marketing,retailing and fashion at Nassau Community College where he teaches courses on fashion and retailing. He has received such honors as Distinguished Professor of the State University of New York, and the first Distinguished Achievement Award at Nassau Community College. He has written textbooks on retailing, fashion, and related subjects and is co-creator and writer of a video series on fashion retailing. Ellen Diamond is an adjunct member of the marketing, retailing, and fashion at Nassau Community College. Her paintings and lithographs are featured in galleries across the United States, and she received the honor of membership to the National Association for Women Artists. She is also an author and coauthor of textbooks on fashion retailing and visual merchandising, and she co-created and wrote a video series on fashion retailing.
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