This introduction to the world of retailing takes advantage of the author s own extensive travel and research to provide a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing, and catalog retailing as key growth strategies for retailers who hope to survive in an uncertain environment.
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Lynda Gamans Poloian recently retired as Professor of Retailing and Director of the Fashion Merchandising Program at Southern New Hampshire University in Manchester, New Hampshire where she taught for 32 years. Poloian founded Silk Accent, Inc., a firm specializing in hand painted silk batik scarves based in the U.S. and Malaysia. She was Sales Promotion Director for a New England department store organization and has consulted for many retailers in business planning and implementation of sales promotion strategies. She is a member and Past President of the American Collegiate Retail Association (ACRA) and a member of the Retail Merchants Association of New Hampshire (RMANH) where she chaired its Education Committee and did retail training research for the group.
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