Items related to Retailing Principles: A Global Outlook

Retailing Principles: A Global Outlook - Hardcover

Gamans Poloian, Lynda

 
9781563671920: Retailing Principles: A Global Outlook
Hardcover
ISBN 10: 1563671921 ISBN 13: 9781563671920
Publisher: Fairchild Books, 2002

Synopsis

This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing and catalogue retailing as key growth strategies for retailers and discusses the effects of September 11 on the retailing industry.

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About the Author

Lynda Gamans Poloian is Professor of Retailing and Director of the Fashion Merchandising Program at Southern New Hampshire University, where she coordinates the Netherlands Student Exchange. She was the 2000-2002 president of the American Collegiate Retailing Association (ACRA), the educational affiliate of the National Retail Federation. Her industry experience includes retail sales promotion and operation of her own multinational silk accessories business.

"About this title" may belong to another edition of this title.

Publisher
Fairchild Books
Publication date
2002
Language
English
ISBN 10 
1563671921
ISBN 13 
9781563671920
Binding
Hardcover
Edition number
1
Number of pages
608