Perry's Department Store: A Product Development Simulation

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9781563673771: Perry's Department Store: A Product Development Simulation

Perry's Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry's, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation.

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About the Author:

Karen M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University

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