Synopsis
- The Concept
- Evolution of Merchandising in the Apparel Industry
- Modern Merchandising
- The Planning
- Market Knowledge
- Planning and Control
- The Execution
- Line Principles and Technologies
- Line The Process
- Costing and Pricing Strategies
- Quality
- Supply Chain Management
- Sourcing Strategies
- The Sourcing Process
- The Future
- Future Direction
- Management philosophies, business strategies, and technical problem-solving skills
- A profile of the ideal merchandiser
- Interviews with prominent apparel industry executives
- Opinions regarding market research, developing a line plan, adopting styles, forecasting, pricing, sourcing, quick response, and computer applications
- Assignments for implementing chapter principles and stimulating critical thinking
- Instructor's Guide includes course syllabus, answers to discussion questions and activities, and project ideas
- PowerPoint Presentation, developed by CVK Engineering, includes more than 200 slides that illustrate key concepts from the book and provide the basis for classroom lectures and discussion for each chapter; compatible with PC and MAC platforms
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About the Author
Jeremy A. Rosenau is Assistant Professor at Philadelphia University, where he is coordinator of Fashion Apparel Management Program and a freshman advisor. He has served as president and board member of Childrenswear Manufacturers Association and as a board member for the Educational Foundation for the Fashion Industry. David L. Wilson is a former Assistant Professor and Director of Fashion and Apparel Programmes at Philadelphia College of Textiles and Science. His business experience has included positions in the fashion apparel industry ranging from corporate engineering director to president and CEO of several apparel companies.
"About this title" may belong to another edition of this title.
