Items related to Promotion in the Merchandising Environment 2nd edition
Synopsis
Promotion is a key element at each step of the merchandising process. Advertising, direct marketing, public relations, special events, and visual merchandising all work together to communicate the same message about a product, brand, or organization to the end user. Promotion in the Merchandising Environment, 2nd Edition, explains the process of promotion and describes the promotion tools available for creating successful campaigns. The book focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing the changing nature of promotion in a global marketplace by using international examples. This book also introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. The text examines all the components of the promotion mix, considering both personal and nonpersonal techniques.
"synopsis" may belong to another edition of this title.
About the Author
Kristen K. Swanson teaches fashion merchandising at Northern Arizona University. Professional memberships include the American Collegiate Retailing Association, International Textiles and Apparel Association and the Travel Tourism Research Association. Judith Everett is Associate Professor of fashion merchandising at Northern Arizona University, where she has been a faculty member since 1979. She is an active member of the American Collegiate Retailing Association and The Fashion Group International.
"About this title" may belong to another edition of this title.
Search results for Promotion in the Merchandising Environment 2nd edition
Stock Image
Promotion in the Merchandising Environment 2nd edition
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00082203115
Quantity: 1 available
Stock Image
Promotion in the Merchandising Environment 2nd edition
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00084628271
Quantity: 1 available
Stock Image
Promotion in the Merchandising Environment
Seller: BookHolders, Towson, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: second ] Publisher: Fairchild Pubns Pub Date: 7/30/2007 Binding: Hardcover Pages: 560 second edition. Seller Inventory # 5707940
Quantity: 1 available
Stock Image
Promotion in the Merchandising Environment 2nd Edition
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3. Seller Inventory # G156367551XI3N00
Quantity: 1 available
Stock Image
Promotion in the Merchandising Environment 2nd Edition
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3. Seller Inventory # G156367551XI3N00
Quantity: 1 available
Stock Image
Promotion in the Merchandising Environment 2nd Edition
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3. Seller Inventory # G156367551XI4N01
Quantity: 1 available
Stock Image
Promotion in the Merchandising Environment 2nd Edition
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3. Seller Inventory # G156367551XI4N00
Quantity: 1 available
Stock Image
Promotion in the Merchandising Environment 2nd edition
Seller: Campus Bookstore, Denton, TX, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. ARRIVES IN 2-4 BUSINESS DAYS if you choose Expedited Shipping! May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Seller Inventory # mon0000035351
Quantity: 1 available
Stock Image
Promotion in the Merchandising Environment 2nd Edition
Published by
Bloomsbury Academic & Professional, 2007
ISBN 10: 156367551X
ISBN 13: 9781563675515
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2nd Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 5021734-75
Quantity: 1 available
Stock Image
Promotion in the Merchandising Environment 2nd Edition
Published by
Bloomsbury Academic & Professional, 2007
ISBN 10: 156367551X
ISBN 13: 9781563675515
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 2nd Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 6007469-6
Quantity: 1 available